This is an English translation provided for convenience. The Danish version is the legally binding original — Danish text prevails in case of conflict.
General terms & service-specific terms

Terms of Service

Firma360 ApS — terms for the delivery of all our services, including consulting, hosting, software, SaaS, support and marketing.

Version 2.0Effective May 1, 2026VAT/CVR 39493691
General Terms
Section 1

1. Introduction

1.1These general terms ("General Terms") apply to the delivery of all kinds of products, services and deliverables ("Services"). A Service may be subject to additional specific terms ("Service-specific Terms"). The General Terms and the Service-specific Terms form an integral part of the Agreement (as defined below). In the event of inconsistency, the Service-specific Terms prevail over the General Terms.

1.2"Agreement" means any agreement on the delivery of Services between the customer ("Customer") and Firma360 ApS ("Supplier"), regardless of the medium and method used to enter into the Agreement, and regardless of whether it is signed, confirmed by email or concluded in some other way. In the event of inconsistency, the provisions of the Agreement prevail over the General Terms or the Service-specific Terms.

1.3Unless otherwise expressly agreed, the General Terms and any relevant Service-specific Terms also apply to Services delivered by the Supplier prior to entry into the Agreement, as well as to additional services derived from or otherwise related to the Services.

Section 2

2. Agreement based on an order

2.1An agreement to deliver Services may be entered into as a separate order, service agreement, work order, email or similar containing information about the Services, their scope, the price and/or special terms applying to the Services (an "Order"). In the event of inconsistency, the provisions of an Order prevail over the Agreement, the General Terms or the Service-specific Terms.

2.2Each Order constitutes a separate, individual agreement distinct from other Orders and from the Agreement. For Services delivered under an Order, all references to "Agreement" in the General Terms and Service-specific Terms shall be deemed references to that separate Order.

2.3There is no cross-effect between individual Orders or between Orders and the Agreement. Breach, defects, delay, termination on any ground etc. relating to Services under one Order shall therefore not affect any other Order or the Agreement. Limitations of liability apply to and are calculated separately for each individual Order as well as for the Agreement. In the event of termination of the Agreement, the Supplier shall continue to deliver the Services in accordance with an Order already entered into, unless that Order is also terminated.

Section 3

3. The Services

3.1The Services are specified in the Agreement, which contains the exhaustive specification of the Services and the requirements related thereto, including scope, quantity and quality, as well as any specific expectations.

3.2Information given by the Supplier in brochures, price lists, on websites or orally, as well as any terms in the Customer's purchasing conditions, do not apply to the Services unless reproduced in the Agreement.

3.3The Services include project management, documentation, support, training and maintenance to the extent set out in the Agreement.

3.4The Services shall be delivered in accordance with what is generally accepted and recognised as good practice within the Supplier's industry.

3.5Within the framework of the Agreement, the Supplier decides how the Services are structured and delivered, including method, design and functionality.

Section 4

4. Cooperation between the parties

4.1The parties shall cooperate loyally on the performance of the Agreement with sufficient flexibility to ensure timely delivery of the Services. The parties shall ensure that their representatives have sufficient authority and decision-making power.

4.2The parties may communicate in writing without formal requirements, including digitally or via a platform or communication tool provided by the Supplier.

4.3The Customer shall contribute and participate as set out in the Agreement and as may reasonably be expected, including in relation to decision-making and resources.

4.4To the extent necessary for the Supplier's delivery, the Customer shall obtain the necessary approvals, licences and permissions to enable the Supplier to: (a) access the Customer's locations and employees; and (b) use, access, maintain and modify software, hardware and other materials made available by the Customer.

4.5The Customer shall minimise the risk of loss of or damage to the Customer's IT systems and data before the Supplier is given access to them, including by making adequate backups and ensuring that the Supplier is informed in writing of any security regulations.

4.6If information provided by a party is inaccurate or incomplete, or if a party fails to fulfil its obligations, the parties agree to negotiate loyally to find reasonable changes to the affected parts of the Services and/or the Agreement.

Section 5

5. Schedule and delivery

5.1The Services are delivered in accordance with the schedule set out in the Agreement.

5.2If no delivery date is stated in the schedule, delivery of each individual part of a Service occurs at the latest when that part is made available to the Customer for business use.

5.3Risk for the Services passes to the Customer at the time of delivery.

Section 6

6. Changes

6.1Changes to the Agreement, including the Services, shall be made in writing and require agreement between the parties.

6.2The Supplier's reasonable time and materials spent on preparing changes at the Customer's request are payable by the Customer.

6.3To the extent that changes in legislation and the Customer's policies affect the delivery of the Services, such effects are handled as a change.

6.4The Supplier may adjust and modify the General Terms and Service-specific Terms upon the prior written notice that applies to the Supplier's termination of the Agreement.

Section 7

7. Use of subcontractors

7.1The Supplier may freely use and replace subcontractors to deliver the Services.

7.2The Supplier is directly responsible for the Services delivered by a subcontractor in the same way as if they had been delivered by the Supplier itself.

Section 8

8. Third-party services

8.1The Services may include services from a third party — typically in the form of standardised services or products such as operating environments, hosting services, online services, platforms, software, hardware, data, documentation or other such services ("Third-party Services"). Third-party Services may include, for example, cloud infrastructure, payment gateways, database services and other API-based services.

8.2Third-party Services are subject to the third party's service and licensing terms in force from time to time, made available to the Customer on request. All provisions in third-party terms, including those concerning rights of use and limitations of liability, prevail over the Agreement and are deemed accepted by the Customer as part of the Customer's acceptance of an agreement for Services that includes Third-party Services.

8.3Notwithstanding any conflicting provisions, the Supplier assumes no liability of any kind for Third-party Services, including in respect of availability, functionality, updates, modifications or defects. Third-party Services are supplied solely "as is". The Supplier's sole responsibility is to forward any complaint from the Customer to the third party or its distributor.

8.4The third party supplying Third-party Services is not deemed to be a subcontractor.

8.5The Supplier may at any time replace providers of Third-party Services, provided that the replacement does not have a material adverse effect on the Services as a whole.

Section 9

9. Pricing and payment

9.1The Services are delivered against payment as set out in the Agreement. For Services where no payment terms are stated in the Agreement, the Services are delivered against payment for time and materials in accordance with the Supplier's price list in force from time to time.

9.2The Supplier may invoice the Customer in advance for subscription-based Services and Services with a fixed price. All other Services are invoiced monthly in arrears.

9.3The Customer is responsible for all third-party costs of installation, shipping, handling and insurance.

9.4Payment terms are 8 days from the date of invoice.

9.5All prices are stated and invoiced in Danish kroner exclusive of VAT and other taxes/duties.

9.6Each party is responsible for its own compliance with legislation in force from time to time on VAT and other taxes/duties.

9.7Taxes/duties may not be deducted from payments to the Supplier, unless required by law. In that case, the Customer shall pay a correspondingly increased amount so that the Supplier receives a net amount equivalent to that agreed.

9.8Interest accrues on overdue payments in accordance with applicable law.

9.9The Supplier may adjust the agreed prices annually. The adjustment cannot exceed the higher of (a) the annual increase in the net price index as of 1 January, or (b) 3%.

9.10Changes caused by external circumstances, including currency rates, supply costs and changes in the prices of third-party services, allow the Supplier to further adjust its prices by the net impact of the changes without prior notice.

9.11Set-off may not be made against the Supplier's invoices.

9.12The Supplier may collect and/or request information about the Customer's creditworthiness and may demand prepayment or sufficient security as a condition for continued delivery.

Section 10

10. Breach and remedies

10.1 General

10.1.1Each party has the rights and remedies available under applicable law unless otherwise agreed in the Agreement.

10.1.2The Customer shall examine the Services without undue delay from the time of delivery.

10.1.3The Supplier's liability for breach, including defects and delay, lapses if the Supplier has not received notice without undue delay after the breach was or ought to have been discovered.

10.1.4The Supplier's liability for breach, including for errors and defects, lapses at the latest 3 months after the time of delivery of the relevant Services.

10.1.5Notification of breach does not release the Customer from paying invoiced amounts when due.

10.2 Defects

10.2.1A Service is defective if it does not substantially meet the specifications set out in the Agreement, it being acknowledged that IT services are never entirely free of errors, defects or interruptions.

10.2.2Failure to meet warranted service levels is not deemed a delay but a defect.

10.3 Delay

10.3.1A Service is delayed if delivery takes place after the agreed delivery date for that Service.

10.3.2Each party shall give written notice of any actual or anticipated delay and loyally seek to mitigate its adverse effects.

10.3.3If a party is prevented from fulfilling its obligations due to circumstances attributable to the other party, that party may postpone an affected deadline by the duration of the delay.

10.3.4If a delay is primarily due to circumstances attributable to the Customer, the affected payments continue to be invoiced in accordance with the Agreement, regardless of whether the Services, phases or milestones triggering the payment are delayed.

10.3.5The Supplier may withhold or suspend a Service if payment for the delivered Service is overdue, provided that the Supplier has given at least 30 business days' prior written notice and the full overdue payment has not been received by the expiry of the deadline.

10.4 Cure

10.4.1When a party is notified of its breach, the party is entitled and obliged to cure the breach without undue delay.

10.4.2Cure includes all necessary measures to remedy the breach and ensure restoration of the delivered Services or payment of any outstanding amounts.

10.4.3Breach may, at the Supplier's discretion, be cured by repair or replacement.

10.4.4If the breach cannot be cured without undue delay, the parties shall loyally discuss a plan for cure and any reasonable workaround.

10.5 Damages

10.5.1To the extent that a party fails to cure a breach, the non-breaching party may claim damages in accordance with the Agreement.

10.5.2If the Customer reports a non-existent or non-reproducible breach, the Supplier may demand payment for time and materials spent in connection therewith.

10.5.3For matters where the Supplier is required to pay liquidated damages, the Customer may only claim additional damages for losses exceeding such liquidated damages.

10.6 Limitation of liability

10.6.1A party is not liable for indirect or consequential losses, including the Customer's loss of profit, loss of operations, loss of goodwill, business interruption, reduced business value or loss of data (with the exception of direct costs of restoring data for which the liable party has a backup obligation).

10.6.2Each party's total liability for all claims arising out of or relating to the Agreement during any 12-month period is limited to an amount equal to 100 % of the payments received by the Supplier under the Agreement for the same period.

10.6.3Each party is liable for claims from data subjects in accordance with Article 82 of the GDPR and Section 26 of the Danish Liability Act. Any claim from the Customer against the Supplier cannot exceed the agreed monetary limitation of liability, and the Customer shall indemnify the Supplier against any claim from data subjects directed at the Supplier and exceeding the monetary limitation.

10.6.4The limitations of liability do not limit a party's liability for: (a) payment of due invoices; (b) losses that cannot be limited under applicable mandatory law; (c) product liability in connection with death or personal injury; (d) infringement of intellectual property rights; (e) breach of confidentiality obligations; (f) gross negligence, wilful misconduct or fraud.

10.6.5The Supplier is not liable for losses or damages caused by the Customer's lack of training, use of the Services in a way other than as set out in the documentation, or the Customer's or a third party's implementation of, changes to or intervention in the delivered Services.

Section 11

11. Intellectual property rights

11.1The Supplier is the owner and author of all intellectual property rights in and to the Services (including intellectual property rights created jointly with the Customer) and the results thereof.

11.2Upon the Customer's payment for the Services, the Supplier grants the Customer a perpetual, transferable, non-exclusive licence to the Services and results thereof that have been developed specifically for the Customer, including documentation, data, customisations, integrations and customer-specific software. The licence is unrestricted in all respects, including as to time, territory, configuration, form, design, method and medium, and includes the right to use, modify, develop, maintain, sublicense, distribute and assign the Services and the results.

11.3From the date of the Agreement, the Customer grants the Supplier a time-limited, non-exclusive and non-transferable right to use services or other material made available by the Customer to the Supplier as part of the performance of the Agreement. The permitted use is limited to that necessary for delivery of the Services and expires automatically upon termination of the Agreement.

11.4To the extent specific licence terms apply to a specific Service, those specific licence terms apply in place of the above.

11.5"Intellectual property rights" means all forms of intellectual property rights and industrial property rights, including applications for such rights – of any kind and form, anywhere in the world – including trade secrets, know-how, patents, trademarks, copyrights, design, database and software rights, as well as all other rights under the Danish Copyright Act, the Marketing Practices Act, the Trade Secrets Act and all other legal rights protecting intangible assets.

Section 12

12. Infringement of third-party rights

12.1Notwithstanding any generally applicable limitations of liability, a party ("Defending Party") shall indemnify the other party ("Affected Party") against claims brought by, and finally awarded to, a third party alleging that the Service infringes the third party's intellectual property rights — provided that the Affected Party promptly notifies the Defending Party of the claim, cooperates in the defence and does not make statements that could prejudice the prospects of settling or defending the claim.

12.2The Defending Party may obtain a valid licence to the infringed rights or bring the infringement to an end by modifying or replacing the affected Service with a solution that substantially has the same functionality.

12.3The Defending Party's obligations do not apply if the claim is based on: (a) the Affected Party's non-compliance with the Agreement; (b) the Affected Party's integration of the Services into a third-party product; or (c) use of the Services for purposes other than those intended.

12.4This section constitutes the Affected Party's exclusive remedy in case of infringement of third-party intellectual property rights.

Section 13

13. Termination

13.1 Termination for convenience

13.1.1The duration of the Agreement is stated in the Agreement.

13.1.2The Agreement may be terminated by either party with 30 days' prior written notice, unless otherwise stated in the Agreement.

13.1.3In the event of the Customer's termination, the Customer shall pay: (a) for Services delivered up until the time termination is notified; (b) for Services delivered in the notice period; and (c) other reasonable and unavoidable costs. All costs shall be reasonably mitigated by the Supplier.

13.2 Termination for cause

13.2.1Each party may terminate the Agreement with immediate effect: (a) if the other party is in material breach of the Agreement and the material breach has not been cured within 20 business days of receiving written notice; (b) if the other party's material breach cannot be cured; or (c) in the event of the other party's insolvency.

13.2.2The Customer's failure to pay any outstanding amount (other than outstanding amounts disputed in good faith) is deemed a material breach.

13.3 Effects of termination

13.3.1Regardless of cause, termination has effect only for the future (ex nunc).

13.3.2Regardless of cause, termination does not entail any refund of amounts already paid.

Section 14

14. Force majeure event

14.1Neither party shall be deemed in breach of any obligation to the extent and for the period the party in question is prevented from performing the obligation due to a force majeure event.

14.2Force majeure events include natural disasters, war, mobilisation, breakdown of telecommunications infrastructure, external security events (e.g. hacker attacks or computer virus attacks), health and safety restrictions imposed by public authorities, pandemics, epidemics, strikes, lockouts, fire and other unforeseen circumstances outside the affected party's control.

14.3The parties shall loyally use reasonable efforts to enable continued delivery of the Services affected by the force majeure event.

14.4The part of the Agreement relating to the affected Services may be terminated by either party with immediate effect if the force majeure situation has prevented delivery of the affected Services for 30 consecutive business days.

Section 15

15. Data and security

15.1The Customer has all rights, including intellectual property rights, to the Customer's own data.

15.2The Customer is responsible for ensuring proper backup of the Customer's data.

15.3The Customer is responsible for the accuracy and integrity of data processed by the Supplier when using the Services, as well as the Customer's transfer, migration and/or conversion of the Customer's data to or from the Services.

15.4To the extent the Supplier undertakes to process the Customer's data, such processing shall be governed by the Supplier's IT security policy in force from time to time.

Section 16

16. The customer's personal data

16.1If the Supplier undertakes to process personal data on behalf of the Customer (as a data processor), the parties shall enter into a separate data processing agreement based on the Supplier's standard. In the event of inconsistency, the data processing agreement prevails over the Agreement, the General Terms or the Service-specific Terms. The Data Processing Agreement (DPA v2.0) in force from time to time is available at firma360.dk/databehandleraftale.

16.2The Customer shall ensure the necessary legal basis for the Supplier lawfully to process personal data on behalf of the Customer.

16.3The Supplier may anonymise any information received, generated or processed as part of the Services and use such information for its own purposes. The Supplier has all rights, including intellectual property rights, to the anonymised information.

Section 17

17. Confidentiality

17.1Each party shall ensure full confidentiality regarding information and documentation about the other party received in connection with the Agreement and the Services. This provision applies regardless of any termination of the Agreement.

17.2Each party may disclose confidential information to its representatives, including legal advisors and consultants, where disclosure is necessary to perform their tasks in relation to the Agreement or the Services. A party may also disclose confidential information when required to do so by mandatory law or by an order from a competent authority.

17.3The confidentiality obligations do not apply to: (a) information that is known to the receiving party without being subject to a confidentiality obligation; (b) information independently developed by the receiving party; or (c) information that is publicly known.

Section 18

18. Assignment

18.1The parties may only assign rights and obligations under the Agreement to a third party with the other party's prior written consent, which shall not be unreasonably withheld or delayed.

18.2The Supplier may assign the Agreement in whole or in part to (a) one of the Supplier's affiliated companies or (b) a third party as part of a full or partial divestment of one or more of the Supplier's business units.

Section 19

19. Governing law and venue

19.1The Agreement is governed by and shall be construed in accordance with Danish law, except for (a) rules leading to the application of legislation other than Danish, and (b) the United Nations Convention on Contracts for the International Sale of Goods (CISG).

19.2Any dispute and claim arising out of or in connection with the Agreement shall be decided by a competent court at the Supplier's domicile.

Service-specific Terms

Consulting services

1. Introduction

1.1These Service-specific Terms form an integral part of the Agreement and apply to Services in the form of consulting services, including services within advice, training, integration, application development, project management, implementation, scripting, data transfer and documentation, as well as the results and deliverables provided as part of them.

2. The Services

2.1Unless otherwise stated in the Agreement, the Services are delivered as an obligation of best efforts, meaning the Supplier provides work effort but does not guarantee a specific functionality or result.

2.2To the extent expressly stated in the Agreement, the Services are delivered as a result-based obligation, meaning the Supplier shall deliver a specific functionality or result.

2.3The initiative for delivery of the Services in accordance with the schedule set out in the Agreement rests with the Supplier.

2.4The Supplier may meet a specification in the Agreement by delivering standard functionality.

3. Cooperation between the parties

3.1The Customer shall ensure that the Customer's locations are safe and comply with all relevant working-environment legislation in force from time to time. The Supplier may refuse to deliver the Services from the Customer's location if, in its reasonable assessment, conditions do not meet these requirements.

4. Schedule and delivery

4.1The Supplier shall aim to deliver the Services in accordance with any schedule set out in the Agreement. A schedule in the Agreement is for planning and estimation purposes only and does not constitute a binding schedule of essential significance for the Services.

4.2Unless a specific acceptance-test or delivery process is set out in the Agreement, delivery takes place on an ongoing basis as the Supplier delivers the Services.

4.3If a specific acceptance-test or delivery process is set out in the Agreement, the time of delivery is the earlier of (a) when the acceptance test has been approved/completed, or (b) when the Customer begins to use the delivered Services or puts them into production use.

4.4If a postponement results in additional costs for the non-postponing party, including reasonable costs in connection with the inability to reallocate resources, the postponing party shall compensate for these.

5. Testing and acceptance

5.1Formalised testing such as acceptance testing is carried out to the extent set out in the Agreement and in accordance with the schedule set out therein.

5.2The Customer shall provide dummy data for testing. No live data or personal data is used for this purpose.

5.3The Customer shall prepare and carry out the acceptance test. Its purpose is to determine whether the delivered Services meet the specifications set out in the Agreement.

5.4The acceptance test is deemed approved unless the Customer, within 10 business days after completion of the acceptance test, refuses to approve it in writing and provides supporting documentation.

5.5The Customer may only refuse to approve the acceptance test if the Customer can document reproducible defects that deviate from the agreed specifications and materially prevent the Customer from putting the delivered Services into business use.

6. Employees

6.1The Supplier shall use qualified employees to deliver the Services.

6.2The parties shall strive to ensure continuity in the employees used. Where necessary, the parties may replace employees with other equivalent employees.

6.3A party shall inform the other party if a named employee is no longer available. In that case, the party shall provide a replacement employee with equivalent competence.

7. Pricing and payment

7.1 Time and materials

7.1.1Services delivered on a time-and-materials basis are invoiced based on the actual number of hours and materials used in delivering the Services. To the extent hourly rates are set out in the Agreement, those are used in the calculation.

7.1.2Only effective time can be invoiced — i.e. excluding lunch breaks, longer breaks, social events and internal training.

7.1.3Travel time is invoiced at 50% of the applicable rate.

7.1.4The Supplier shall prepare a price estimate if requested by the Customer. If there is a risk that an estimate may or will be exceeded, the Supplier shall promptly inform the Customer thereof. The parties shall loyally agree on necessary adjustments.

7.1.5The Supplier shall keep records of time spent and, for each individual case, state the relevant employee and the scope and nature of the work performed.

7.2 Fixed price

7.2.1Services delivered on a fixed-price basis are invoiced on the basis of the agreed fixed price, regardless of time and materials spent.

7.3 Other costs

7.3.1The Supplier delivers the Services between Monday and Friday, excluding official public holidays. If the Customer expressly requests the Supplier to deliver the Services outside ordinary working hours, the Supplier may charge the Customer an out-of-hours surcharge per hour of 50%, regardless of the pricing model used.

7.3.2Costs, expenses and outlays are invoiced in addition to the fee for the Services regardless of pricing model. Extraordinary expenses shall be approved in advance by the Customer.

7.3.3Mileage is invoiced in addition to the fee and calculated in accordance with the Danish state rates for mileage allowance. Mileage does not include bridge tolls or public-transport tickets, which are invoiced separately as expenses.

8. Breach and remedies

8.1The Supplier's delay in delivering the Services constitutes a material breach only if the agreed delivery date is delayed by more than 20 business days due to circumstances attributable to the Supplier.

Service-specific Terms

Hosting services

1. Introduction

1.1These Service-specific Terms form an integral part of the Agreement and apply to Services in the form of hosting services, such as hosting of the Customer's platforms and infrastructure other than software-as-a-service.

1.2Access to and use of the Services may be subject to additional terms and conditions, including an acceptable-use policy.

2. The Services

2.1The Supplier shall at all times endeavour to make the Services set out in the Agreement available, except for any scheduled downtime and unavailability caused by external events.

2.2Notwithstanding any conflicting provisions, the Services are delivered "as is" without warranty of any kind. The Supplier will endeavour to fix any errors and defects but expressly disclaims any legal obligation to do so.

2.3The Supplier does not warrant any specific service levels for the Services, or that the Services will be error-free or uninterrupted.

2.4Any scheduled downtime will, to the extent possible, take place outside normal working hours — i.e. at night or at weekends.

3. Schedule and delivery

3.1The Services are delivered from the agreed delivery date.

3.2The Services are delivered as a recurring service for the period (including any renewal periods) set out in the Agreement. Continued delivery is conditional on the Customer's timely payment of any renewal or subscription fees.

3a. Termination — special terms for hosting services

3a.1Notwithstanding §13.1 of the General Terms, the following termination terms apply to hosting services: the Customer may terminate the Agreement with 12 months' prior written notice. The Supplier may terminate the Agreement with 30 days' prior written notice.

3a.2During the notice period, the Customer is obliged to pay the agreed fee for the delivered Services regardless of whether the Customer makes use of the Services.

4. Changes

4.1The Services may, at the Supplier's discretion, be subject to changes at any time, including by adding or removing features, provided that the changes do not have a material adverse effect on the Services as a whole. Changes may be made without notice. The Supplier will, however, endeavour to inform the Customer of changes in advance.

4.2If the Services are delivered using the Supplier's software or hardware, the Supplier may replace or upgrade these without the Customer's prior consent.

5. Limitation of liability

5.1If liquidated damages have been agreed in respect of the Supplier's failure to meet warranted service levels, the Customer may not claim any other damages or compensation for such failure, unless the event was caused by the Supplier's gross negligence or wilful misconduct.

6. Restricted access

6.1If the delivery of the Services or the Customer's use thereof poses a risk of non-trivial harm to the Supplier or any other party, the Supplier may block access to the Services in whole or in part. The Supplier shall promptly inform the Customer if access is restricted.

7. Transition assistance

7.1The Supplier shall contribute to the migration of the Services from the Supplier to the Customer or a third party designated by the Customer in a loyal and responsible manner upon the Customer's reasonable request.

7.2Transition assistance may be requested from the date notice of termination is given and up to three months after the effective termination date. Assistance is delivered against payment for time and materials in accordance with the Supplier's price list in force from time to time.

Service-specific Terms

Software

1. Introduction

1.1These Service-specific Terms form an integral part of the Agreement and apply to Services in the form of delivery of licensed software ("Software") other than software-as-a-service.

1.2These Service-specific Terms apply only to the extent the Services are not subject to separate licence terms; in such case, those separate licence terms apply to the Services instead of these Service-specific Terms.

2. The Services

2.1Subject to the Customer's payment of the fee, the Customer is granted a non-exclusive, non-transferable right to use the Software during the licence period specified in the Agreement.

2.2Only the Customer is entitled to use the Software for its own purposes.

2.3The Software may only be used as expressly permitted by the Supplier. The Customer is expressly prohibited from: (a) breaching or circumventing technical limitations; (b) reverse-engineering or decompiling the Software; (c) modifying or altering the Software; (d) making the Software available to a third party via a network or hosting service; (e) selling, leasing or lending the Software; (f) using the Software for commercial software-hosting services; or (g) removing copyright or trademark notices.

2.4The source code of the Software shall be regarded and treated as confidential information. The Customer has no rights to the source code.

3. Updates and changes

3.1The Supplier may, at its discretion, subject the Software to upgrades, updates and changes at any time, provided that this does not have a material adverse effect on the Software as a whole. The Supplier will endeavour to inform the Customer in advance.

4. Warranties

4.1The Software is delivered "as is". The Supplier warrants, however, that the Software will function substantially in accordance with specifications and any original documentation provided by the Supplier, provided that the Software is used for its intended purpose and on the hardware and operating system for which it has been developed.

4.2The above constitutes the sole warranties. The Supplier expressly disclaims all other warranties relating to merchantability and fitness for a particular purpose.

5. Termination

5.1Regardless of the cause of termination, upon termination of the Agreement the Customer shall immediately cease all use of and delete all copies of the Software and remove them from the Customer's systems.

Service-specific Terms

Software-as-a-Service

1. Introduction

1.1These Service-specific Terms form an integral part of the Agreement and apply to Services in the form of delivery of software-as-a-service (the "Solution").

2. The Services

2.1The Supplier shall at all times endeavour to make the Services set out in the Agreement available, except for any scheduled downtime and unavailability caused by external events.

2.2Notwithstanding any conflicting provisions, the Services are delivered "as is" without warranty of any kind. The Supplier will endeavour to fix any errors and defects but expressly disclaims any legal obligation to do so.

2.3The Supplier does not warrant any specific service levels for the Solution, or that the Solution will be error-free or uninterrupted.

2.4Any scheduled downtime will, to the extent possible, take place outside normal working hours.

2.5Subject to the Customer's payment of the fee, the Customer is granted a time-limited, non-exclusive, non-transferable right to use the Solution for the period specified in the Agreement.

2.6Only the Customer is entitled to use the Solution for its own purposes.

2.7The Solution may only be used as expressly permitted by the Supplier. The Customer is expressly prohibited from: (a) breaching or circumventing technical limitations; (b) reverse-engineering or decompiling the Solution; (c) modifying the Solution; (d) making the Solution available to a third party; (e) selling, leasing or lending the Solution; or (f) using the Solution for commercial software-hosting services.

2.8The source code of the Solution shall be regarded and treated as confidential information.

3. User rights

3.1The right to use the Solution is granted in accordance with the user-rights metric set out in the Agreement.

3.2The Customer shall at all times ensure that it holds a sufficient number of user rights corresponding to its actual use.

4. Changes

4.1The Solution may, at the Supplier's discretion, be subject to changes at any time, including by adding or removing features, provided that the changes do not have a material adverse effect on the Solution as a whole. The Supplier will endeavour to inform the Customer of changes in advance.

5. Warranties

5.1The Solution is delivered "as is". The Supplier warrants, however, that the Solution will function substantially in accordance with specifications, provided that the Solution is used for its intended purpose.

5.2The Supplier makes no other warranties. The Supplier expressly disclaims all warranties relating to merchantability and fitness for a particular purpose.

6. Schedule and delivery

6.1The Solution is delivered from the agreed delivery date.

6.2The Solution is delivered as a recurring service for the period set out in the Agreement. Continued delivery is conditional on the Customer's timely payment of renewal or subscription fees.

7. Termination

7.1 Effects of termination

7.1.1Upon termination of the Agreement, the Customer shall immediately cease all use of the Solution and delete all local copies.

7.2 Transition assistance

7.2.1The Supplier shall contribute to the transfer of data from the Solution to the Customer or a third party designated by the Customer in a loyal and responsible manner upon the Customer's reasonable request.

7.2.2Transition assistance may be requested from the date notice of termination is given and up to three months after the effective termination date. Assistance is delivered against payment for time and materials.

Service-specific Terms

Support and maintenance

1. Introduction

1.1These Service-specific Terms form an integral part of the Agreement and apply to Services in the form of delivery of support and maintenance.

2. The Services

2.1The Services are delivered for the supported software and/or hardware specified in the Agreement.

2.2These Service-specific Terms apply only to the delivery of support and maintenance and not to the licence for the supported software (including any changes thereto as a result of the support and maintenance delivered).

2.3The Services do not include: (a) support for versions other than the most recent version of the software; (b) upgrade, modification or restoration of supported software; (c) new versions or releases of other software; (d) data correction, data transfer or data conversion; (e) Services necessitated by misuse, damage caused by fire, water or similar events, repairs performed by a party other than the Supplier, use contrary to instructions, or intentional/negligent acts of the Customer or third parties.

2.4Unless otherwise stated in the Agreement, the Services are delivered as an obligation of best efforts — the Supplier provides work effort but does not warrant a specific result.

2.5The Supplier does not warrant any specific service levels for the Services.

3. Schedule and delivery

3.1The Services are delivered from the agreed delivery date.

3.2The Services are delivered for the period specified in the Agreement. Continued delivery is conditional on the Customer's timely payment.

3.3The Services are delivered within the Supplier's ordinary business hours Monday to Friday, at/from a location determined by the Supplier from time to time.

3a. Termination — special terms for support and maintenance

3a.1Notwithstanding §13.1 of the General Terms, the following termination terms apply to support and maintenance: the Customer may terminate the Agreement with 12 months' prior written notice. The Supplier may terminate the Agreement with 30 days' prior written notice.

3a.2During the notice period, the Customer is obliged to pay the agreed fee for the delivered Services regardless of whether the Customer makes use of the Services.

4. Pricing and payment

4.1All recurring payments relating to the Services are invoiced in advance for the period or renewal period.

Service-specific Terms

Marketing services

1. Introduction

1.1These Service-specific Terms form an integral part of the Agreement and apply to Services in the form of delivery of marketing services, including search engine optimisation (SEO), paid advertising on search engines (Google Ads) and paid advertising on social media (META Paid Social), as well as the results and deliverables provided as part of them.

1.2Marketing services are delivered in addition to and subject to the General Terms. In the event of inconsistency, these Service-specific Terms prevail.

2. Nature of the Services and expectations of results

2.1Marketing services are delivered as an obligation of best efforts. The Supplier provides a professional work effort but does not warrant specific results, including particular search-result rankings, click prices, conversion rates, advertising reach, leads or revenue.

2.2Marketing results depend on a number of factors outside the Supplier's control, including search-engine and platform algorithms, the competitive situation in the market, seasonal fluctuations, the Customer's products and prices, landing-page quality and the Customer's advertising budget.

2.3The Supplier works only with methods that comply with the guidelines in force from time to time from Google, META and other relevant platforms ("white-hat"). The Supplier assumes no responsibility for negative consequences of the Customer's own previous or ongoing marketing activities that may be inconsistent with platform guidelines.

3. Third-party platforms

3.1The marketing services are delivered through and depend on third-party platforms, including Google LLC and META Platforms Inc. These platforms make ongoing changes to algorithms, ad policies, bidding systems and functionality. Such changes may affect the results of the Services and are considered third-party matters for which the Supplier is not liable.

3.2Third-party platforms may at any time and without notice suspend, restrict or close advertising accounts, including as a result of the platform's own policy decisions, algorithmic errors or content misclassification. The Supplier is not liable for losses arising from such suspension or closure, unless caused by the Supplier's documented error.

3.3The Supplier shall, without undue delay, inform the Customer if an account is suspended or restricted, and loyally assist in resolving the matter with the platform.

4. Advertising accounts and ownership of data

4.1Advertising accounts opened with Google, META or other platforms in the Customer's name belong to the Customer. The Supplier manages the accounts as authorised third party on behalf of the Customer.

4.2Upon entering into the Agreement, the Customer shall give the Supplier the necessary access and permissions to manage the relevant accounts. The Customer is responsible for ensuring that such access complies with the platforms' user terms.

4.3Upon termination of the Agreement, the Supplier's access to the Customer's accounts is revoked. Historical campaign data, ad content and account settings remain with the Customer and may be continued by the Customer or a new supplier.

4.4Content, copy and creative materials developed by the Supplier specifically for the Customer as part of the Services are subject to the intellectual property rights provisions in §11 of the General Terms.

5. Advertising budget

5.1The advertising budget (media spend) is separate from the Supplier's fee for the Services and is invoiced separately.

5.2Where the Customer pays the advertising budget directly to the platform, the Customer is responsible for timely payment to the platform. Failure to pay may result in campaigns being stopped, and the Supplier is not liable for losses arising as a result.

5.3Where the Supplier advances the advertising budget on behalf of the Customer, this is invoiced to the Customer with the payment terms set out in §9.4 of the General Terms. The Supplier reserves the right to demand prepayment of the advertising budget or set a ceiling on total outlays per month, agreed in writing upon entry into the Agreement.

5.4The Supplier cannot be held liable for over-budgeting as a result of the platforms' automatic bidding systems, unless there is a documented exceedance of a budget ceiling agreed in writing.

6. Approval of content

6.1Advertising content, including copy, images and video, is submitted to the Customer for approval before publication, unless the Customer has authorised the Supplier in writing to publish without prior approval.

6.2The Customer is responsible for ensuring that approved content complies with applicable law, including the Marketing Practices Act, and that the Customer holds the necessary rights to materials provided to the Supplier. The Supplier is not liable for content approved by the Customer.

6.3The Customer shall respond to approval requests within 3 business days. Failure to respond within the deadline is deemed approval, unless otherwise agreed.

7. SEO — special terms

7.1SEO results typically manifest over time and cannot be expected immediately upon commencement of the Services. The Supplier cannot warrant specific search-result rankings or time horizons for improvements.

7.2Algorithm updates from search engines may cause fluctuations in existing rankings, including temporary declines, without constituting a breach on the part of the Supplier.

7.3The Customer is responsible for providing the Supplier with the necessary access to the Customer's website, CMS and analytics tools needed to deliver the SEO services. Lack of access may delay delivery and is considered a circumstance attributable to the Customer, cf. §10.3.3 of the General Terms.

8. Reporting

8.1The Supplier provides ongoing reporting to the extent and frequency set out in the Agreement. The report is based on data from the respective platforms and analytics tools and reflects the platforms' own measurements, for the accuracy of which the Supplier is not liable.

9. Termination — special terms for marketing services

9.1Notwithstanding §13.1 of the General Terms, marketing services may be terminated by either party with 30 days' prior written notice to the end of a month.

9.2Upon termination, active campaigns are paused or stopped as soon as possible. Advertising expenses already incurred are not refunded, either by the Supplier or the platform, unless the platform itself initiates a refund.

9.3The Customer retains full access to and ownership of its own advertising accounts and data after termination, cf. §4 above.

Firma360 ApS · VAT/CVR 39493691 · v2.0 · Last updated May 1, 2026

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